Business Objectives
Conway Water Purifier: Offering Customized Water Purifying Solution based on Water Quality…
With TV commercials depicting RO as the best water purification solution, customers blindly buy one without knowing that not one type of water purifier can purify different qualities of water across the country. Hence it is imperative that you choose between RO, Ozone or UV, depending on your area’s water composition. Educating customers on the effective usage of available purification methods depending on the water quality and offering customized water purifier and cooler/dispenser, is Conway Water Purifier, a Coimbatore-based startup. “We are first company in India to offer customized solutions for purifiers. Since water is different everywhere and everyone’s needs are too, Conway understands & offers solutions according to customer’s needs,” says S. Ravi Chandran, Managing Director, Conway Water Purifier. Conway is a member of India Water Quality Association for the compliance with requirements of quality management system in production of water purifier applying multiple purifying technologies like RO, UV and Ozone.
Customization as its Forte
Established as a manufacturer of customized water purifier, cooler/dispenser, and bottled water dispenser since 2017, the company has emerged as a one-stop-shop delivering customized products for all drinking water purification/treatment needs, based on raw water quality, requirement and usage. By performing a comprehensive study on raw water quality & infrastructure, Conway accordingly designs products through the way of purity & aesthetics for 100 percent customer satisfaction. The company has in place a great infrastructure and a professional team who has over two decades of hands-on experience in water purifying industry for implementing customer’s concerned options for their purifier, Cooler / Dispenser
Keeping in mind the longevity of products and value of hard-earned money of customers, Conway focuses on making products in stainless steel with full frame construction that lasts for 10-15 years. The company makes RO/UV/Ozone stainless steel water cooler/dispenser, and water purifier with outlets for warm, cold and hot water. These products have microcontroller-based PCB and preventive maintenance information display to ensure 100 percent purity. At Conway, all products pass quality check right from raw material purchase to final product, and come with one year onsite warranty. “In one year, we have developed over 100 customized products and those are working extremely well at customer’s site,” claimed Ravi.
Evolving As a Tough Competitor
With its unique offering, this ISO 9001:2015 certified company is expecting to hit a jackpot in Indian market whilst focusing on commercial segment such as schools, colleges, hospitals, industries & groups. Believing that competition is less in this segment, Conway is innovating extensively to upgrade its products technology so as to remain ahead of the race. This high spirit of the company has helped to serve Vikram Sarabhai Space Center (ISRO), Airport Authority of India, Cochin Ship Yard, Amararaja, MRF, and Ashok Leyland to name a few. Witnessing a turnover of Rs. 5 Crore in just 13 months, the company expects to double its growth every year and reach Rs.100 Crore revenue in 10 years. By offering best, innovative & customized water purifiers for customer’s need, Conway desires to be a respected name globally as a relevant and most sought after brand in the industry.